Have you see the new Weight Watchers commercials with Charles Barkely?
The same people who’ve created a successful campaign with the oh-so-thin Jennifer Hudson are using Barkely to try to reach the simingly untapped market of overweight men wanting to slim down. (Belly fat ads, weird exercise devices and anything Men’s Health touches are the current offerings.)
Barkley talks about his own weight loss, and the commercial ends with the “Lose Like A Man” tagline.
The message: Be a man, lose some weight. And don’t cry like a girl while you’re at it.
What do you think it means to (or what do you think they meant by) “lose like a man”?