Inspired by Mark Bittman’s This #$!% Has Got to Stop, welcome to Sex Selling Food, a series featuring the worst examples of sex/women’s bodies being used to sell food and drink products.
POM Wonderful, with its curvaceous, bootylicious bottle, has always had a sexy bite in its marketing, but these new commercials seem closer to porn than food porn. Call it the Abercrombie effect. Scarcely clad models look woefully on, unfazed by the fact that their young, fit, hairless flesh is what consumers will be fixed on, not the product they are supposedly selling.
The most downright erotic of the 3-part series features an alluring Eve, whose FCC-unfriendly parts are just barely covered with thin leaves. She gazes at the bottle o’ temptation while the long, firm and oh-so-clearly phallic snake writhes up her curvy hips until he’s close enough to fleck his tongue on the underside of her jaw.
I’m sure Tina Fey would get cackle out of the fact that this Eve commercial played three times on Hulu while we were watching this week’s “30 Rock.”
POM is trying to hook women, too, with one commercial featuring a lust-worthy warrior whose invincibility and bronze body come from eating pomegranates.
We not only get solid nipple action in the product shot, but also an actor who, by the end, is standing in full-on, ready-to-thrust position.
By now, we’re all thinking the same thing, and it doesn’t have anything to do with that blood red juice.
Find an egregious example of sex being used to sell food? Nominate it for the series by mentioning it in the comments or sending an e-mail about it to email@example.com.
(Fun fact: “Granada,” like the city, is the Spanish word for pomegranate, which explains why grenadine is what we call pomegranate syrup.)